Sunrise Atlantic Station Midtown Atlanta

by Reid Callaway

Title

Sunrise Atlantic Station Midtown Atlanta

Artist

Reid Callaway

Medium

Photograph - Photography

Description

Atlantic Station is a neighborhood on the northwestern edge of Midtown Atlanta, Georgia, United States. First planned in the mid-1990s and officially opened in 2005, the neighborhood's 138 acres are located on the former brownfield site of the Atlantic Steel mill.

Atlantic Station is located on the site of the Atlantic Steel mill, which opened in 1901. The steel mill was nearly closed in the mid-1970s, but it remained nominally operational primarily to avoid the huge costs it would have required to remediate the soil contamination present after years of operation.
Developer Jim Jacoby, who also redeveloped Florida's Marineland, began putting the project together in 1997 when his company became the property contractor of the land. The redevelopment of the land into what is now Atlantic Station was financed largely by private investment, but was heavily supplemented by a special tax district to pay for city tax bonds for public utilities (streets, sidewalks, and sewers). The development was originally planned to include 15,000,000 square feet of retail, office, residential space as well as 11 acres of public parks. Its size encouraged the Postal Service to award the neighborhood its own ZIP code: 30363.
Atlantic Station was designed with energy efficiency in mind and many of the buildings are LEED certified.[4] Additionally, the project was developed to help mitigate urban sprawl and reduce air pollution by allowing many more people to live and work within walking distance of most everyday things they need, with many alternative transportation options nearby. The proposed BeltLine transit/greenway project is expected to pass within a few miles of the development.
In October 2003, the very first residents moved into the development. The 17th Street bridge was completed in January 2004 and the first round of retail establishments opened in October 2005. Atlantic Station received the EPA's 2004 Phoenix Award as the Best National Brownfield Redevelopment, as well as the Sierra Club's 2005 America's Best New Development Projects listing.

Midtown is the second largest business district in the city of Atlanta, situated between the commercial and financial districts of Downtown to the south and Buckhead to the north. Midtown has a resident population of 30,000, a workplace population of 68,000, a student population of 20,000. The district attracts about six million visitors annually.
Midtown is marked by its cultural attractions, institutions of higher education, noteworthy architecture, and urban layout. The district is the center of the city's arts scene that includes the Fox Theatre, Woodruff Arts Center, the High Museum of Art, the Museum of Design Atlanta, the Atlanta Symphony Orchestra, the Center for Puppetry Arts, and the 14th Street Playhouse. Midtown is also home to three well known institutions of higher education: Georgia Institute of Technology, John Marshall Law School, and the Atlanta division of the Savannah College of Art and Design (SCAD). Midtown contains about one-third of the city's high-rises and some of Atlanta's most iconic buildings, such as the Bank of America Plaza, AT&T Midtown Center, Atlantic Center, and 1180 Peachtree. Midtown has also been a primary area for high-density development in the city in the first decade of the 2000s due to the district's mass transit options and urban street grid.

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November 17th, 2014

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