The Varsity Sign Kennesaw Georgia
by Reid Callaway
Title
The Varsity Sign Kennesaw Georgia
Artist
Reid Callaway
Medium
Photograph - Photography
Description
The Varsity Sign Town Center Mall
Kennesaw Georgia
This The Varsity sign is at the Kennesaw Town Center Mall store.
Many of us who have grown up in the Atlanta area know the historic sign at the famous The Varsity restaurant in downtown Atlanta. If you have ever been to Atlanta, while driving thru it is very hard to miss this sign standing near the Georgia Institute of Technology campus and Interstate Highway 75 and 85's north/south bound lanes as they pass thru Atlanta. Standing here since 1928 as a salute to the relationship the Coca-Cola Company has had with its partner The Varsity.
The Varsity is a restaurant chain, iconic in the modern culture of Atlanta, Georgia. The main branch of the chain is the largest drive-in fast food restaurant in the world. In addition, the main location is responsible for more retail sales of Coca-Cola, on an annual basis than any other single location in the world, a record which has stood for many years. There are now six other branches across metro Atlanta, and another near the University of Georgia in Athens. The restaurant also offers catering services to the metro Atlanta region for both corporate and non-corporate functions, going as far east as Conyers and Stone Mountain, Georgia.
Originally named "The Yellow Jacket,' The Varsity was established in 1928 at the corner of Luckie Street and Hemphill Avenue in Midtown Atlanta.[5] Its founder, Frank Gordy, a Reinhardt University graduate, briefly attended The Georgia Institute of Technology (Georgia Tech) but dropped out in 1925. Then, as now, the restaurant catered heavily to Georgia Tech students. As the business grew, Gordy was forced to move the restaurant to 61 North Avenue (on the northwest corner of Spring Street) to accommodate the crowds; the present structure now covers two city blocks. It was here that the name was changed to "The Varsity," reflecting his desire to expand to other college campuses. During the drive-in era, The Varsity began its curbside service, which continues to this day.
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Uploaded
September 12th, 2015
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Comments (7)
Reid Callaway
Thank you Jacqueline Athmann for featuring my artwork in our group... The Art Shoppe Cafe! 12/15/2015
Jacqueline Athmann
has been featured on The Art Shoppe Cafe group homepage! Thank you for sharing your beautiful work with us! F/L 12.15.15
Reid Callaway
Thank you Cindy Nunn for featuring this image in our group...Eye On Fine Art Photography! 9/27/2015
Reid Callaway
Thanks so much John Bailey for featuring my artwork in our group...Images That Excite You! 9/13/2015